Louis Vuitton will launch Pur Oud, a new fragrance, this month.
Offering the purest expression of oud, an absolute ingredient, the composition of the new scent is made up of three ingredients. "I wanted to offer enthusiasts the chance to smell true oud, which is rare, without altering the scent with additional notes and instead, letting it express itself on its own," explains [perfumer Jacques Cavallier].
The oud is reportedly 10% of the formula; additional notes include the musk molecules helvetolide and ambrettolide.
Louis Vuitton Pur Oud will be €1,200 for 100 ml; 2,000 bottles were made.