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The Ginza ~ new fragrance

Posted by Robin on 11 February 2021 10 Comments

Shiseido's luxury skincare line, The Ginza, has launched its debut fragrance, The Ginza Eau de Parfum. The Ginza focuses on linden, which also scents the brand's skincare items.

An exquisite fragrance from Ginza, Tokyo. Timeless, Modern, Magnificent.

YOUR ULTIMATE BEAUTY, REALIZED. Simply beyond luxury, the fragrance escalates you to the experience of haute couture.

THE GINZA. Established as a fashion boutique in Ginza, Tokyo. A beautifully calm, tranquil linden fragrance. Like a sweet memory of the flowers in Ginza, Tokyo, this fresh, floral scent highlights your true, ultimate beauty.

The notes for the fresh green floral include sudachi (a Japanese citrus fruit), sweet orange, bergamot, lemon, marjoram, violet leaf, linden, rose, jasmine, muguet, ylang ylang, brown sugar, benzoin, sandalwood, cedar and musk.

The Ginza is available in 20 ml Parfum and 50 ml Eau de Parfum.

(via theginza)

Possibly of interest

Shiseido Ginza Intense ~ new perfume
Shiseido Ginza Murasaki ~ new perfume
Shiseido Ginza ~ new perfume

Filed Under: new fragrances
Tagged With: shiseido

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10 Comments

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  1. Aurora says:
    11 February 2021 at 1:32 pm

    Thank you Robin, linden sounds wonderful to me.

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    • Robin says:
      11 February 2021 at 2:16 pm

      I love linden, and at the moment I do not own a single linden perfume. I’ve been dithering over Astier Villatte Grand Chalet for ages.

      So yes, would love to try it! But doubt I’ll ever see it.

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      • Isabella says:
        11 February 2021 at 4:43 pm

        I don’t know if Aftelier Honey Blossom is still available, but it’s a gorgeous linden.

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      • xxdfarre says:
        12 February 2021 at 6:28 am

        I love linden, too, and would recommend Grand Chalet to you Robin, bought it after reading Kevin’s review some time back.

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        • Robin says:
          12 February 2021 at 1:22 pm

          Oh, thank you but I have tried it and love the scent. I just dither over the price and the bottle size — I hate to buy more than 30 ml of anything, and haven’t in years. So wish they’d do a travel size!

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  2. Oakland Fresca says:
    11 February 2021 at 3:20 pm

    Darn it. I would love to try this. Looked it up on the website you cited. Just fyi, the 20 ml is parfum not edp, and clocks in at about $380 USD.

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    • Robin says:
      11 February 2021 at 5:19 pm

      Huge thanks, I missed that — will fix article.

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    • skalolazka says:
      13 February 2021 at 8:51 am

      Ouch. I was intrigued by the list of notes — sounds different from anything else I have, and TBH, I am ready for spring. But at that price I will let it go!

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  3. datura5750 says:
    11 February 2021 at 4:36 pm

    “Ginza” is having a day!

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    • Robin says:
      11 February 2021 at 5:20 pm

      Well, I am late with both of them, so more accurate to say I am giving “Ginza” a day :-)

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