French niche line Memo has launched Argentina, a new fragrance in the brand's Art Land collection.
Here, the sun is a smiling character. Warm and welcoming as the oud. Here, the birds called hornero have a surprising, catchy and intense way of singing and calling their partners. Like a tango. This nomadic dance, symbol of travel, of the mixture of cultures and shared traditions expresses the constant surprise that is life. A surprise like a touch of ambrette accompanied by a rose. The dancers are listening to their movements, full of audacity. She wears a rose in her hair, her heels draw a corolla on the floor. Jasmine and Magnolia slip between their shoulders and waist. A heart of cypriol and benzoin resin accompany their heartbeat. Here the ingredients come into play. Offering a dancing formula, delicate, full of boldness, like a new and confident call. Here, the earth resonates with the dancers' steps, the sky is colored with birds' songs and the air is filled with an enveloping perfume.
Additional notes for the floral aromatic include pink pepper.
Memo Argentina is available now at Harvey Nichols in the UK, £215 for 75 ml Eau de Parfum.
(quote via memoparis, additional information via harveynichols)