Marion Cotillard and Jérémie Bélingard, directed by Johan Renck, for Chanel No. 5. The song is Team by Lorde.
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Interesting commercial.
My favorite no 5 commercial is the one with Audrey Tautou on the train..so romantic and beautiful.
Agree, that one was the best.
For anyone who never saw it:
https://nstperfume.com/2009/05/04/im-a-fool-to-want-you/
I really like this. Cotillard is a treasure. And even if the dance is a bit silly it is quite beautiful.
Agree though, Tautou had the best no 5 commercial of my lifetime.
Kidman of course had the absolute worst: “I LOVE to dance!” ?
It is less of a story than the last 2 big ads, that’s my only complaint. The “director’s cut” spots for the last 2 were like short films, this is like a commercial.
This ad does not inspire me nor does the actress, I will agree on the train (good) and the Kidman (hokey) short films. But wasn’t there also an ad featuring Kidman in a black cape with a wolf? That one I quite liked.
wasn’t there one with Brad Pitt!?
https://nstperfume.com/2012/10/14/brad/
yes! I will have to watch that again after lunch.
I think it was rather awkward, but Brad is easy on the eyes
Just watched this. Agreed – very awkward indeed.
I kept waiting for the revelation (admission?) that Brad wears No. 5 himself — dude could probably pull it off. Alas, a marketing breakthrough missed!
Agreed there’s something oddly stilted about it.
I watched it when it came out and just clicked back. Couldn’t re-watch – it was excruciating the first time. Maybe I should try it with the sound off!
I liked the SNL version of it: https://youtu.be/pd_BOTXkr18
But wasn’t it one of the mostly discussed ad post here? I bet also many people who were normally not interested in perfumes watched it just to see BP
The spoof is great!
Marion is exquisite!
Mixed feelings about the commercial,but it’s cute!
in a less than joyful year, seeing this yesterday made me insanely happy for a while.
It had the same effect on me
Actually the dance reminds me of Pulp Fiction.
Interesting to watch, but that moon desert has nothing to do with what No. 5 smells like to me….no inspiration to dig out my bottle and wear it. Oh well, still interesting to watch…
Straight out love from me! I would say the train ad is a bit retro and this one a bit futuristic (and the Brad Pitt one just an unmitigated disaster.) I think incorporating a little futurism is a good idea as the challenge is about making something old new again. No 5 is a bit of a paradox in that it’s opulent but also aloof. Maybe they’ve captured some of that in the austere but glittering landscape. Most impressively though, they’ve lent a little humour and lightness to what many might consider a stiff and overly formal fragrance (don’t shoot me – I love Eau Premiere!)
My absolute favorite one is the one with the swimming pool and the airplane. Ridley Scott directed that one.
Sent to my sister, who wears No. 5 as her only scent. It goes with her Birkenstocks.
That is fabulous. I bet your sister is fabulous, too.