Le Labo has introduced Citron 28, the new city-exclusive fragrance for Seoul.
In the beginning, CITRON 28’s early codename was CITRON BOHEME; we wanted a real lemon perfume that wasn’t just lemon, but a twist on this icon of citruses.
"A mix and match of freshness and structure (lemon, ginger, and jasmine, resting on cedar and musks), it strikes the right balance between the original and the conservative. CITRON 28 meets the need for purity and simplicity and, as such, delivers something almost universal and easy to understand – yet remains inscrutable. This complex composition is dedicated to Seoul, an alpha city, one of the iconic capitals of the world. A city with its own contradictions, rooted in tradition and history yet at the forefront of all that is modern and forward thinking. Opposing forces that only a bohemian citrus can embrace."
Le Labo Citron 28, along with the brand's other city-exclusives, will be available worldwide every September. The rest of the year it will only be sold in Seoul. It is available in 15, 50, 100 and 500 ml ($132 - $1765).