NPD data shows that fragrance sales declined in the first quarter by 13%, compared to the first quarter of 2019. At the same time, the drive for self-care products has boosted ancillary fragrance products like candles and home diffusers. Average daily perfume sales online have increased by 77%, but this is likely due to the transfer of in-store shopping to e-commerce, as well as Mother’s Day sales.
— Read more in Fragrance brands accelerate digital to address shifts in customer behavior at Glossy.
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