Jean Paul Gaultier has launched So Scandal, a new floral flanker to 2017's Scandal.
The new Jean Paul Gaultier perfume for her. So couture. So Scandal! How scandalous! How does she dare? So outrageous. So Couture. The new Eau de Parfum So Scandal! wittily reveals an even more daring and sensual Jean Paul Gaultier brand of femininity. In the chic but crazy world of Paris high society, her amused casualness is so stylish it gets her noticed wherever she goes. And so? Her floral trail is so addictive, it loves to be talked about.
A so floral eau de parfum. So Scandal! On the biggest fashion industry nights in the capital, a whiff of scandal is in the air. Outrageous, extreme, intoxicating. At each appearance, her outburst of orange blossom, jasmine and tuberose bowls her audience over with a sensual elegance. Her addictive milky notes envelop and exhilarate the senses. She leaves broken hearts trailing in her wake.
Jean Paul Gaultier So Scandal is available now at Sephora in Italy, in 30, 50 and 80 ml Eau de Parfum.
(quote via uk.worlddutyfree, additional information via sephora.it)
Wouldn’t “So Scandalous” sound much better in English?
Maybe, but I don’t think English speaking countries constitute their main market.
(Another way to put it: the days when companies might consider English speakers first and foremost seem long over?)
The bottle and the color of the juice look pretty cool.
Yes — the ribbing on the bottle is an improvement over the first 3 in this series.
Why are his releases so few and far between in the United States? I’m still waiting on the original Scandal and the latest Le Male and Belle
I have no good answer, except that I think many brands are more interested in expanding markets in the Middle East and Asia.
And in general, the sorts of stores that specialized in this kind of mid level designer fragrance are on a long slow decline here.
Last point, there’s a kind of catch 22 in which it is not worth it for stores to feature a scent like this without significant promotional investment from the brand, but it is not worth it for the brand to undertake promotional investment in the US when designer fragrance sales are depressed.