Hugo Boss has launched Boss Alive, a new fragrance for women.
What makes you feel ALIVE? Every woman has her own answer.
Inspired by living life to the fullest and finding your own way, BOSS ALIVE empowers women on their path to success.
Contemporary and confident, blending soft and bold notes, the BOSS ALIVE fragrance leaves a trail of positive energy. Sparkling apple and plum top notes exude optimism, while a powerful floral heart of jasmine sambac reveals radiant femininity. The contrasting base fuses woody notes with a magnetic vanilla absolute, bringing comfort and confidence.
Boss Alive by Hugo Boss is available at World Duty Free in 50 and 80 ml Eau de Parfum.
Update: Boss Alive was developed by perfumer Annick Ménardo and is intended to be the feminine counterpart to Boss Bottled.