Alas, money can’t buy love. But it can buy a sumptuously fragranced Fendi handbag—a close second, to be sure. In a new collaboration, [perfumer Francis] Kurkdjian has teamed up with the storied Roman luxury house and its creative director, Silvia Venturini Fendi, to infuse the label's famed Baguette (arguably the first true It Bag) with a new scent, FendiFrenesia.

— Read more in Francis Kurkdjian and Fendi Partner to Create Perfumed Leather Handbags: “Scent Hits the Brain with No Filter” at W.