Posted by Robin on 23 May 2019 4 Comments
The spot for Tom Ford Lavender Extreme.
Given that this was apparently going to “transcends the traditional limits of scent” I was expecting more than Lavender then more Lavender. On my skin I got a couple of hours then it disappeared – not great given the price being charged. I had the same problem with Lost Cherry which was also in the top-top-tier pricing & was also extremely fleeting. With Tom Ford currently it seems the more you pay the less you get as everything in the cheaper signature line outperforms these by a mile
Agree. But they don’t do much with the signature line, so I’m assuming they make all the money from the private blends.
I think the private blends are the cash cow, but now they have 2 tiers within the private blends & they’re also going cheaper than the signature & releasing Acqua versions of exiting private blends (Costa azzura acqua/neroli portofino acqua/mandarino di amalfi acqua/eau de soleil blanc) which I would think would cannibalise the sales of the matching PB’s. I know the SA’s hate the ever increasing number of body sprays they do as ppl buy the body sprays instead of the fragrances (though at £50 for an average sized tin of body spray that’s another licence to print money!)
PS. That’s another reason I didn’t understand their strategy re taking what was a best selling private blend like ‘Ombré Leather 16’ & rereleasing it (understandable as the 16 tied it into his 2016 fashion range which it was released to coincide with & they wanted to make the name more generic) but in signature range at less than half the price it was in the private blend, when the from my samples the formulation seems to be exactly the same!?
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