According to Eris’ complaint, which was filed in a New York federal court late last week, since 2017, it has been using the trademark-protected “MX” mark on a “high quality” fragrance created by its founder Barbara Herman and “master perfumer” Antoine Lie. Advertised as “an inclusive fragrance for all genders,” the “MX.” name – pronounced “mix” – is “a play on the mixing process” that Eris used to create the scent, namely the “subtle mixing [of] notes that blur the boundaries between conventional binary ‘his’ and ‘hers’ scents.”
— Eris Parfums sues Urban Outfitters for copying their Mx. fragrance. Read more at Urban Outfitters Slapped With Lawsuit Over Gender-Free Fragrance at The Fashion Law.