French niche house Serge Lutens has launched L'Eau d'Armoise, a new fragrance. L'Eau d'Armoise joins existing fragrances Fleurs de Citronnier, Gris Clair, L'Eau Froide, L'Eau de Paille and Santal Blanc in the new collection Les Eaux de Politesse, introduced with the tag line “Come into the light or disappear into the shadows? There is a time for everything”.
“How could I have known when I distractedly picked a leaf from a bush and rubbed it between my index finger and thumb, that mugwort would later speak to me from a perfume bottle ?”
Serge Lutens L'Eau d'Armoise is £110 for 100 ml.
Update: the notes, according to Saks, are bergamot, mugwort and immortelle; $160.