Maison Francis Kurkdjian will launch Gentle Fluidity, a new fragrance duo. Both fragrances incorporate the same 49 ingredients, with six "star notes" used in varying proportions to create two "olfactory personalities". The scents share the same name and are differentiated only by the capitalization (Gentle fluidity, gentle Fluidity).
[CK One] was not about gender at all. It was genderless. My new scents aren’t genderless. Instead, it’s about making your own choice.” Kurkdijan used the same 49 ingredients—spicy, herbal notes, such as nutmeg, coriander, musk, and juniper berry—in the two fragrances, just mixing them differently.1
Gentle fluidity — capital G, lowercase f — is encased in sleek silver: an ambery, woody scent characterised by strong top note in juniper berry and nutmeg oils, with a bright, outgoing base note of ambery woods. Conversely, gentle Fluidity — lowercase g, uppercase F — is the sun to its stars; a classic carafe in gold, emphasising a heart of coriander oil, the warm human touch of musk and a sweet vanilla blend to round off each whiff.2
Kurkdjian seeks to communicate a sense of fluidity and freedom between them, swapping his usual masculine and feminine labels for alternating capitalizations. In gentle Fluidity, all is gold and voluminous, an enveloping aura of musks, vanilla, spices and ambery woods. Gentle fluidity emphasizes the freshness of the spices and juniper berry, contrasting it with balmy woods and a dry base.3
Maison Francis Kurkdjian Gentle fluidity and gentle Fluidity will roll out over mid-January / early February, and will be available in 70 ml Eau de Parfum (and possibly other sizes as well).
1. Via The Best Perfumes Your Vanity Needs This Season at Elle.
2. Via Q&A: Francis Kurkdjian’s radical new gender fluid fragrances challenge the boundaries of perfume craft at Lifestyle Asia.
3. Via The 16 Best Winter Fragrances To Shop Right Now at Forbes.