Storied perfumers including Frederic Malle, Creed and Guerlain are among those seeing opportunity in children as young as 3.
The little ones are most likely introduced to the fragrances from their parents who wear the same brand, according to Alison Gaither, the beauty and personal care analyst for Mintel, a research firm. “Perfume for kids is a very niche market, but it’s even more niche when the prices are so astronomical,” Ms. Gaither said.
— The New York Times looks at niche fragrance for children. Read more at Love’s Baby Soft Was Just the Beginning.
It’s disgusting that there seems to be such market. Obviously all perfume is luxury in the first place, but please let children be just children.
This debate comes up whenever we announce a new fragrance for children. I had a bottle of perfume when I was a pretty young girl, and so did many of my friends — I just don’t find it inappropriate, or in any way part of not letting children be children. We used to also play “dress up” with my mother’s old dresses — I don’t know if that is a common activity anymore, and perhaps the idea of children playing at being adults (which is likewise what “tea parties” used to be about, back when it was something adults also did) is no longer common.
Your comparison with dressing up is a good one: You played ‘as if’ you were grown ups – whereas there is no playing left using an expensive product to do the exact same thing as adults.
Not sure I agree, but we don’t need to argue about it. At any rate, I would not pay most of the prices listed in the article even for myself, much less for a child