Storied perfumers including Frederic Malle, Creed and Guerlain are among those seeing opportunity in children as young as 3.
The little ones are most likely introduced to the fragrances from their parents who wear the same brand, according to Alison Gaither, the beauty and personal care analyst for Mintel, a research firm. “Perfume for kids is a very niche market, but it’s even more niche when the prices are so astronomical,” Ms. Gaither said.
— The New York Times looks at niche fragrance for children. Read more at Love’s Baby Soft Was Just the Beginning.