British niche line Jo Loves has launched Jo by Jo Loves, a new fragrance.
Over the last 25 years I have created fragrances for all kinds of reasons, but this one I created for myself.
It’s very masculine. Very cologne. It’s got a real power and tenacity about it.
The notes feature grapefruit, bitter orange, lime and spearmint.
Jo by Jo Loves is available in 50 and 100 ml.
Update: additional notes include hedione, black pepper, guaiac, cedar and vetiver.