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Jo by Jo Loves ~ new fragrance

Posted by Robin on 28 August 2018 8 Comments

British niche line Jo Loves has launched Jo by Jo Loves, a new fragrance.

Over the last 25 years I have created fragrances for all kinds of reasons, but this one I created for myself.

***

It’s very masculine. Very cologne. It’s got a real power and tenacity about it.

The notes feature grapefruit, bitter orange, lime and spearmint.

Jo by Jo Loves is available in 50 and 100 ml.

(first quote via joloves, second quote via harpersbazaar)

Update: additional notes include hedione, black pepper, guaiac, cedar and vetiver.

Possibly of interest

Jo Loves With Love from Como ~ new fragrance
Jo Loves Pomelo Oud ~ new fragrance
The daily lemming

Filed Under: new fragrances
Tagged With: jo loves

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8 Comments

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  1. Coumarin says:
    28 August 2018 at 6:09 pm

    I actually like this line better than the last, so I’m curious to try this one.

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    • Robin says:
      28 August 2018 at 9:21 pm

      Plus, opaque red bottle.

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  2. hajusuuri says:
    28 August 2018 at 6:59 pm

    I thought Pomelo was HER fragrance?

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    • Robin says:
      28 August 2018 at 9:21 pm

      I thought so too.

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  3. lucasai says:
    29 August 2018 at 6:41 am

    This bottle looks quite pretty, the perfume sounds rather simple but you never know 😉

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  4. rickbr says:
    29 August 2018 at 11:04 am

    Jo By Jo, what a stupid name

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    • Undina says:
      29 August 2018 at 2:46 pm

      It’s even stupider: until now it was: Jo Loves … Pamelo/Grapefruit/Gardenia/etc. With this new perfume you’re supposed to read: Jo Loves Jo by Jo Loves. Oh, well… you can’t tell your heart, I guess.

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      • rickbr says:
        30 August 2018 at 9:38 am

        Very narcissistic i would say

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