British niche line Jo Loves has launched Jo by Jo Loves, a new fragrance.
Over the last 25 years I have created fragrances for all kinds of reasons, but this one I created for myself.
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It’s very masculine. Very cologne. It’s got a real power and tenacity about it.
The notes feature grapefruit, bitter orange, lime and spearmint.
Jo by Jo Loves is available in 50 and 100 ml.
(first quote via joloves, second quote via harpersbazaar)
Update: additional notes include hedione, black pepper, guaiac, cedar and vetiver.
I actually like this line better than the last, so I’m curious to try this one.
Plus, opaque red bottle.
I thought Pomelo was HER fragrance?
I thought so too.
This bottle looks quite pretty, the perfume sounds rather simple but you never know
Jo By Jo, what a stupid name
It’s even stupider: until now it was: Jo Loves … Pamelo/Grapefruit/Gardenia/etc. With this new perfume you’re supposed to read: Jo Loves Jo by Jo Loves. Oh, well… you can’t tell your heart, I guess.
Very narcissistic i would say