The new Iris Gris, renamed L’Iris de Fath, will be released in September. Because of the large quantities of pure iris used in the formula, the perfume has an astronomical price tag. “Some people think that the iris smell in perfume comes from the flower,” Cervi says. “But we use the root—you grow it for three years and then dry it for three years.” A single 30 milliliter (1 ounce) bottle will cost €1,470 ($1,712), and just 150 bottles will be made a year.
— Read more at How to Make a Perfume Smell Expensive at Bloomberg.