Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has destroyed over the past five years to more than £90m. [...] The FTSE 100 company said last year was unusual as it had to destroy a large amount of perfume after signing a new deal with US firm Coty. As Coty would be making new stock, Burberry had to dispose of £10m worth of old products - largely perfume.
— Read more at Burberry burns bags, clothes and perfume worth millions at BBC. Hat tip to David!