Clean has launched Avant Garden, a new series of six fragrances in the Clean Reserve collection.
Galbanum & Rain ~ "Mood: modern, pro-wellness, connected • Feel: healthy, sexy, inspired, self-assured • Notes: galbanum, clearwood, cedarwood, patchouli, vetiver, sichuan pepper, star anise, incense, white moss"
Hemp & Ginger (shown) ~ "Mood: unisex, understated, playful • Feel: extroverted, lively, fun • Notes: cardamom, copaiba oil, sichuan pepper, bergamot, ginger, saffron, oud"
Muguet & Skin ~ "Mood: sensual, peaceful, touchable, zen • Feel: safe, cozy, secure • Notes: cardamom oil, jasmine, clearwood, patchouli, white freesia, muguet, heliotrope, musk, pamplewood, praline"
Saguaro Blossom & Sand ~ "Mood: neo-femme, contemporary • Feel: conscious, fearless, natural • Notes: lavender, mimosa, jasmine, centifolia rose, lemon zest, green ivy, freesia, verbena, muguet, rose de mai, blonde woods, musk, vetiver"
Sweetbriar & Moss ~ "Mood: expressive, neo-luxury, captivating • Feel: girl boss, self-assured, cool & collected • Notes: lychee, sichuan pepper, rose de mai, mandarin, jasmine olibanum, saffron, amber, vetiver, moss, cedarwood, cashmere woods"
White Amber & Warm Cotton ~ "Mood: adventurous, optimistic, curious, loving, open-minded • Feel: uplifted, holistic, creatively inspired, emotional • Notes: mandarin, bergamot, sandalwood, aldehydes, cassis buds, green accord, jasmine petals, lilies, peony, amber, clean woods, musks"
The Clean Reserve Avant Garden fragrances are available now at Bloomingdales, $150 each for 100 ml Eau de Parfum. A set of samples is $20; a coffret with six 5 ml miniatures is $75.
Never tried anything from this line–guess the word “clean” makes me think the range would lean toward dryer sheet.
Bottle & cap are attractive, but the label looks like a mashup between Maison Martin Margiela and Le Labo.
I would say it leans towards dryer sheet, in general, but I have yet to try any of the newer, more expensive “Reserve” scents.
The “Reserve” scents also have a decent dose of dryer sheet in them. At least, the two that I tried did.
Thanks, that’s what I would have assumed. It is their market, after all.
They are sure churning out new fragrances for this line
I like the notes of Galbanum & Rain. The ‘Mood’ and ‘Feel’ write-ups are so cringey though..
I am down with neo-luxury girl boss.
In Houston there’s a rather seedy bar called Avant Garden, so these made me chuckle. Then I remembered Clean Reserve and I chuckled again.