In a world where Impressionism was giving way to abstraction, Aimé Guerlain loved art. “Cézanne was out there blowing a fuse, pushing landscapes beyond the image,” the Guerlain perfumer Thierry Wasser said. “For me, Jicky does the same. That’s what still makes it modern today.”
Unlike the perfumery codes of the day, imitating nature was not Jicky’s point.
— The New York Times investigates Guerlain Jicky. Read more at The Icon: Jicky, by Guerlain.
Jicky can still be disruptive today. ????
I always suspect that NYT Style section articles like this (in praise of a product), are based mainly on company PR materials. Is there anything in this article that couldn’t have come from Guerlain?
I can’t even imagine where else it would have come from!
“Jicky wearers fall into two camps: daring or dandy.” I’m happy to be called either, but as a 51 year old mum slumping into plump middle age, it is a tough call!
LOL — I think that puts you in the daring category? Where I will join you.