Apparently his customers really want (and need) F–king Fabulous. The eau de parfum, priced at $310 for 50 ml., is expected to exceed sales projections this year by 20 times. It will soon surpass Soleil Blanc as the biggest Private Blend launch to date. The fragrance launched in limited quantities on Sept. 6 and sold out in a day, and was quickly brought back for a limited time before distribution was broadened to meet customer demand.
— Read more at Tom Ford Beauty Wins With ‘F–king Fabulous,’ Opens First Store at Women's Wear Daily.