Danish niche brand ZarkoPerfume has launched Cloud Collection, a new unisex fragrance.
Cloud Collection reportedly responds to its environment, the weather and the 'aura of the wearer'. The notes (sea buckthorn berry, jasmine and dark wood) "float" under the water; to activate the fragrance, you shake it for a few seconds, after which it will become milky, then separate again.
ZarkoPerfume Cloud Collection is available in 100 ml Eau de Parfum, €239.
It sounds funny, but too expensive for funny
As if I don’t waste enough time in the morning, now I’m shaking my perfume.
Um, you’re two hours late for the meeting.
Oh, I was mesmerized by my lava lamp perfume!
Oh Bear! You crack me up!
Or if the weather is wrong for your fragrance, perhaps you can’t make it in at all.
Oh boy! Hilarious!
‘Aura of the wearer’…. Just wondering how it will smell the day that we wake up on the wrong side of the bed…. it might be a good weapon indeed.
It’s all silliness – the aura, the weather, the shaking, but I will say I think it looks cool (love a mesmerizing lava lamp ????).
It looks VERY cool. Nicely done, that part.
Knowing me, I would forget to shake it up. . . Does the fragrance float on top of the carrier or the other way ’round? Could be bad, either way
I think one part is water-based, one oil, plus just enough emulsifier to make it homogenous by shaking it.
Just like Lancôme’s Bi-Facil eye makeup remover.
Cool novelty “lava lamp” execution.
But I’m pretty sure the thing floating is oil, not water.