Posted by Robin on 5 September 2017 13 Comments
Natalie Portman for Miss Dior.
*eyeroll* I cannot identify with a single thing in this ad. Not do I want to.
Interesting how different it is from older Natalie Portman for Dior — those were generally more romantic, less frenetic.
Same…and when she drove on the beach I just thought of those Top Gear blokes and the type of people who set fire to hills with fire works. Made me grumpy.
I’m getting into these ads, thank you very much for posting them.
Of course they are all hilarious in their own way, and of course I KNOW I could do a better job if only someone would give me the chance!
This one is actually pretty good – with the exception of the “prove it” moment – seems really out of place, but the rest of the commercial has a nice pace, drama and beauty.
The one from a few days ago – the D&G one, was supposed to be up beat – but it really lagged and had all these moments where I thought something exciting was going to happen but never did.
The Twilly ad was interesting and odd, as i’m sure it was meant to be, I liked the concept of the chase, but it wasn’t consistent. the kids were really unathletic looking, which kind of botheredme, maybe that’s American, but I guess that what the “hermes girls” look like. I might have had a girl in a bowler hat, maybe she would be the one who ended up with the bottle at the end, she would look in the camera swipe the end of her bowler hat and wink – I like a tidy ending!
One thing to remember is that while many of these 1 minute ads seem to lag, they will never show the 1 minute ad on TV — they’ll show a much shorter edit, maybe 15-20 seconds.
On the other hand, most videos are not consumed on TV anymore.
that makes sense, most what you would get from a perfume commercial would just be a “spritz” of color, image, etc. I would not mind a whole drama series about a perfume, ha
Right. And I think Hermes purposely chose women who did not look like traditional models. I got the feeling they wanted women who looked “real” instead of aspirationally gorgeous.
Very different from most ads, including Dior’s. Note that in the Hermes ad, there are no men at all, nor any mention / allusion to men. Stella McCartney Pop took that route too, targeting the same age cohort.
In all the Miss Dior ads with Natalie Portman (and in the majority of perfume ads) the action is about romance / sex in one way or another. Note that even when she’s driving in a car with her girlfriends, she’s still thinking about men (writing love on the sand).
oh that’s interesting, I thought they were pretty gorgeous though I thought there was a boy in the hermes ad, I’ll have to watch it again – but you are totally right, it is so different than the Barbie dream house feel of the Dior ad!
you’re right, no men! the model in the blue button down with the short hair has a boyish look.
I wish Giulietta Masina from La Strada was the bowler hat muse
She would be perfect. I haven’t seen La Strada, but Nights of Calabria is one of my favorite movies.
I know this imaginary ending is too “Charlie” for Hermes….”there’s a fragrance that’s here today, and they call it…Twilly!” it might get me to buy it.
So tired of these perfectly art-directed lifestyle montages used in advertising. It’s formulaic, and because this style of ad has been used over and over again for all types of products, we recognize it as advertising when it comes on and we tune out. At least I do. Pick one location, craft a story, draw us in. Take a chance on some new band or singer who’s making interesting music and use it. And that surly, tough attitude at the end. It’s old too.
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