For 10 years I have scent marked myself with Unforgivable by Sean John (aka Puff Daddy) – ordering it on eBay, begging friends to bring back a bottle from the States and criss-crossing London on the Tube, visiting suburban pharmacies to see if I could track it down. [...] But the strain of sniffing it out like some kind of aromatic truffle hog, and the mortification of telling people who I’m wearing, has taken its toll and I recently decided it was time to up my smelling game.
— Read more (although really that's the only bit that made me laugh, and if the author did find a new fragrance, he's not telling) at Puff Daddy’s Unforgivable was my fragance for years – time to up my smell game at Irish Times.
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