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Try Street Perfume

Posted by Robin on 29 July 2017 4 Comments

Commuters waiting for their ride are presented with a chrome cylinder, the inside glowing blue, labeled “Try Street Perfume.” If they’re bold enough to stick their mitts into the mystery orifice, they’re rewarded with a spritz of hyperlocal fragrance—this week’s is “Economic Development”; “Hollywood Springtime” is next week’s offering.

[Alan] Nakagawa is the very first ”Creative Catalyst Artist-in-Residence” at the L.A. Department of Transportation, a year-long gig that involves working with the agency’s Vision Zero team to reimagine how people perceive streets.

— Read more at How One L.A. Bus Stop Became a Depot for Experimental Perfumes at CityLab.

Filed Under: perfume in the news
Tagged With: los angeles, public space scenting

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4 Comments

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  1. chocolatemarzipan8 says:
    29 July 2017 at 11:20 am

    Love this! I would be sticking my mitt in there every day :)

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    • Robin says:
      29 July 2017 at 12:05 pm

      It’s a cute idea, and way better than scenting the whole bus stop. I like the voluntary aspect.

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  2. hajusuuri says:
    29 July 2017 at 6:22 pm

    Heh, Chandler Burr said people in LA do not wear perfume. This may be a way to reintroduce perfume to the masses :-)

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    • Robin says:
      29 July 2017 at 11:53 pm

      Ha…

      http://www.byrdie.com/le-labo-santal/slide2

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