Ultimately, though, he thinks young people will want good fragrances because of, well, sex. “People have not stopped sleeping with one another. And perfume is like the salt and pepper to sex appeal, and to the act itself. I’m not worried about that,” says Malle. “What is worrying is to keep on having people that don’t do their jobs properly, either because they’re mass and they’re selling image rather than perfumes or because they are bad indie brands that don’t know what they’re doing. But I think if you do things well, they will come.”
— Read more at Frederic Malle Can Sell You $1,500 Perfume at Racked.
I can only remember sampling L’eau d’Hiver from the Malle line. Time to do some sampling now that there’s a store in LA.
Fun to read article. I can see the point M. Malle is making though he is not mild at all:
“I was really sad for her because she smelled like a Duty Free.”
Ooops! That poor girl, and poor me as I imagine I would elicit a similar reaction in my beloved Eau des Merveilles.
Smelled like duty free absolutely cracked me up — especially in conjunction with the somewhat overblown title about spending $1500. I am a perfume snob, yes, but I’d rather smell like duty free than spend $1500. (And I adore Eau des Merveilles)