Ultimately, though, he thinks young people will want good fragrances because of, well, sex. “People have not stopped sleeping with one another. And perfume is like the salt and pepper to sex appeal, and to the act itself. I’m not worried about that,” says Malle. “What is worrying is to keep on having people that don’t do their jobs properly, either because they’re mass and they’re selling image rather than perfumes or because they are bad indie brands that don’t know what they’re doing. But I think if you do things well, they will come.”
— Read more at Frederic Malle Can Sell You $1,500 Perfume at Racked.