You always have this back and forth between your perceptions, or what you might call your gut feelings, and then this technical side. Maybe I can say, “Oh, I liked this flower, but you should put more aldehyde and less of that.” This is the way I work, because I am very technical. This is my strong point and my weakness. There are a lot of creative directors out there, but I would say 99 percent of them, they don’t have this technical background. Most of them will say something like, “It’s too sweet.”
— Frédéric Malle, quoted in How Frédéric Malle Makes a New Perfume at The New York Times. Hat tip to Holly!