Quartz asks why perfume ads are so weird. Hat tip to Scentalicious!
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making a note to never close my eyes for too long
Yeah, it is all boring, if not downright silly. From my perspective anyway, though I guess I’m not the target audience.
I have never really understood who the target audience is. Most perfumes are geared young, and seriously doubt the youth of today are swayed by this approach; also think they are less swayed by celebrities than prior generations. Maybe that’s exactly why prestige fragrance is losing out to “niche”.
Exactly. Do you really wanna smell like Johnny Depp? Smoke a joint with, sure, but seriously smell like him? Dunno!
But seriously though, most people want to be best version of themselves, so celebrity appeal can be rather fraught?
As weird as women’s perfumes adds are, men’s are even weirder. From those Johnny Depp oddnesses pitching Dior Sauvage to the outright hilarious Paco Rabanne Invictus ads–oh and those “ironic” Old Spice commercials?
I would agree. It used to be that women bought most men’s fragrances, so I always assumed men’s fragrance ads were actually geared towards women? But don’t know if the first point is still true, or if the second ever was.
Wouldn’t surprise me at all to learn that a preponerance of men’s fragrance sales these days are driven more by online reviews and chat rooms than by traditional advertising. In the case of young men, I’d bet “Jeremy Fragrance” is extremely influential.
Quite probably.
Brad Pitt does a great heavy eye lid.