It’s the last fact that makes it such a pungent experience, as most of the products are kept out in the open. “The Lush smell is a mixture of our top products,” says Brandi Halls, Lush’s director of brand communications for North America. “When I walk in, I can definitely smell the Avobath bath bomb, the Karma soap, and the Vanillary perfume. These are some of our cult products.” This suggests key notes to the Lush smell include lemongrass and bergamot from Avobath, patchouli and orange from Karma, and vanilla and jasmine from Vanillary.
— Jessica Furseth investigates the odor of a Lush store. Read more at Why Lush Stores Smell Like That at Racked.
A Lush store is the olfactory equivalent of every instrument in the orchestra playing a different tune fortissimo at the same time. I can’t really smell any particular thing over the rest while I’m in there, so buying anything is an act of faith.
I was interested in the mix they discussed — to me, the whole darned store always smells like Karma x 10,000.
One local mall has a Lush next door to Sephora. OY!
I guess at least the smelly part is segregated from the rest, LOL…