The one thing I was asking Frédéric, the only request I had, is not to have a perfume with a scent of a chocolate or vanilla, whatever, that is very a la mode at the moment, you know? That’s all about...gourmandize they call it. Like we can’t eat food. It’s forbidden, so let’s make the perfume smell like a chocolate. [...] If you want a chocolate, go buy a chocolate. Don’t go and perfume yourself with chocolate.
— Alber Elbaz on the new Alber Elbaz par Frédéric Malle Superstitious. Read more at Alber Elbaz Thinks Fragrances Shouldn't Smell Like Food: "If You Want Chocolate, Go Buy a Chocolate" at W Magazine.