No. 5 is more about femininity and accomplishment. What Mademoiselle Chanel has is this whole paradox of being vulnerable and invincible…and impertinent. Gabrielle is really who she was [as Gabrielle]. We really want it to be the expression of who she was at her core as a woman whose values are so modern today…to feature who she was before she became Coco. We’ve done a lot of research with Millennial women around the world and you see very clearly they don’t want to be put in boxes. They want to live their own lives, they want to be themselves, they want to choose their destiny.
— Christine Dagousset of Chanel talks about the brand's upcoming fragrance. Gabrielle, described as an "abstract floral", will debut in June, and will be Chanel's first pillar for women since 2002's Chance. Read more at Chanel Plots Year of Gabrielle – New Scent Included at Women's Wear Daily.