I knew that I wanted a teeny bit of cognac, a teeny bit of leather, a teeny bit of body odor. We started working on this back when Lovely came out and nobody was ready for it. They were like, ‘genderless doesn’t work, there’s nothing like that on the market’—and then I watched it happen. So I started working on [Stash] with the people that I worked on with Lovely and they sorted it out. I really wanted it to smell personal, that it could be adaptable, which is a very hard thing for fragrance. Fragrance tends to be super surface-y and it can wear you… and then someone hugs you and then you smell like them.
— Sarah Jessica Parker talks to The Coveteur about her new fragrance, Stash SJP. Read more at Sarah Jessica Parker’s New Fragrance Smells Like Sexy European Men.