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Dress me up

Posted by Robin on 12 December 2016 5 Comments

An interactive 360° story from Kuntzel & Deygas for Guerlain's Le Petite Robe Noire: "Follow the little black dress as she crosses boundaries with style on a breathtaking journey full of surprises. Discover her chic and glamorous world... who will she find in the cosmos?" Kills a full five minutes of your Monday.

Filed Under: perfume in the news
Tagged With: guerlain, video

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5 Comments

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  1. Celestia says:
    12 December 2016 at 1:32 pm

    Didn’t get the point of the 4 levels. Too bad it isn’t interactive.

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    • Robin says:
      12 December 2016 at 1:59 pm

      They call all the 360 videos interactive, but the only interaction for the user is moving the cursor. I don’t always find that moving the cursor improves the experience — so far, not clear to me why so many brands are doing these, except that they can and maybe that’s all it takes.

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  2. SFguy says:
    12 December 2016 at 3:04 pm

    I got bored after 90 seconds. None of these holiday pieces comes close to the one with the foxes on the trampoline. I’m still glad you posted that one because I continue to go back and watch it.

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    • Robin says:
      12 December 2016 at 4:04 pm

      It has not been a good year for holiday videos. Also, there seem to be fewer than usual, or I’m just not finding them.

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      • Laura says:
        12 December 2016 at 4:15 pm

        Which one was this? The David Lewis?

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