“Animalic” is a buzzword floating around the industry, now that the minimalist, clean trend has given way (at least in high-fashion niche circles) to more feral fragrance clouds. Maybe it’s the desire of millennials to reclaim their beastly odors in an age of technological detachment, but fragrance buyers are newly excited to smell as if they come from an elegant zoo.
— Read more at We’re Animals, After All at the New York Times. Hat tip to Galbanumgal!
No comments? I thought folks would be excited about animalic as a trend!
I guess not! But I also doubt it’s really anything like a trend at this point.
Fingers crossed, though. Maybe articles like this one will make it a trend.