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You have no idea how hard it is to smell 1,500 fragrances

Posted by Robin on 22 October 2016 4 Comments

Come November, Ocean Mist will be replaced with Season’s Greetings, which reminded me of hot apple cider and cinnamon when I sampled it. (After I tested both fragrances, my office smelled like Christmas in July.) The building will eventually rotate four fragrances, including White Blossom Tea and Cranberry Apple — the result of a painstaking selection process. “You have no idea how hard it is to smell 1,500 fragrances,” Mr. Ludwig said. “Your nose can become numb to anything.”

— Rental and condo buildings in New York City have joined hotels in scenting their lobbies. Read more at Aroma: The New Building Amenity at The New York Times. Hat tip to Tara!

Filed Under: perfume in the news
Tagged With: public space scenting

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4 Comments

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  1. tiffanie says:
    22 October 2016 at 4:16 pm

    Heh, I’m sure there are quite a few fragrance folks around here who know exactly what it’s like to smell 1,500+ fragrances.

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    • Robin says:
      23 October 2016 at 12:06 pm

      No kidding!

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  2. rickbr says:
    23 October 2016 at 2:21 pm

    It would take you 5 months of wearing 10 fragrances a day or 2 months and a half if you were able to wear 20 of them each day. Only sniffing, if you could smell 50 of them in blottes you would need at least a month to accomplish the task.

    Quite a lot of work!

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    • Robin says:
      23 October 2016 at 4:27 pm

      And still they ended up with Cranberry Apple!

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