The thing is, celebrity perfumes sell. Evidently, a lot of people want to smell like someone else. I was (and still am) such a Paris Hilton fanatic that I don’t remember initially registering how her perfume actually smelled because I was so excited to have and to wear something she made—or, at the very least, something she put her name on.
— Samantha Adler of Vogue writes about "buying into a fantasy". Read more at In Defense of Celebrity Perfume.