Alford & Hoff has launched No. 3, a new fragrance for men.
Crafted by world-class perfumer, Rodrigo Flores-Roux of Givaudan, Alford & Hoff No. 3 is an ultra contemporary aromatic scent with a visionary, almost abstract feeling of amplitude.
Constructed around a woody personality, this scent boasts a trio of highly refined vetyvert extracts that are highlighted by an innovative series of "industrial" notes and accords.
Modern and full of energy, a scent with infinite drive.
The notes feature "white iron" aldehyde accord, rhubarb, absinthe, angelica root & seed, cardamom, cedrat, geranium, nutmeg, Kadota fig, clary sage, orris, vetiver, cedar, belambre, guaiac, black leather and olibanum.
Alford & Hoff No. 3 is $100 for 100 ml Eau de Toilette or $32 for a 15 ml travel spray.
I don’t know what a white iron accord is (a flanker to blue steel?) but I do like Rodrigo Flores-Roux’s work.
Here is a little tidbit from WWD:
“I really like industrial smells. I like WD-40, and I like Scotch tape. I even like the smell of gasoline,” explained Alford, who works selling medical devices at the same time as he’s building Alford & Hoff. “I talked to Rodrigo about incorporating industrial scents and tapping into the medical device industry to duplicate the bone cement I have experienced in the operating room. It has a hint of acrylic like you’d smell at a nail salon, but softer.”
Adding a more unfamiliar element to the fragrance, Flores-Roux then turned to the ingredient Rosyrane. Describing it as “an unexpected, rusty, steely mini monster,” he said Rosyrane is a “rarely used synthetic raw material [that’s] secretive, shunned by perfumers as it’s deemed too strange, too uncomfortable, too alien, just like a blade.” In other words, it was perfect to realize Alford’s envelope-pushing vision.
Thanks for that tidbit. Very interesting since I do like some industrial smells also.
I would not expect it to be “strongly” industrial — WWD also says it’s very wearable.
Really interesting, thank you.
It’s a matter of how you work the materials you have. Cashmeran, for instance, can smell like patchouli, can have rose nuances and also a wet cement aspect. How you will perceive it will depend on the concentration and which other materials you blend with it.
A hot iron accord for me evokes the use of musks and aldehydes. Some aldehydes have a metallic and sharp freshness that can combine perfectly with this hot iron impression.