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Alford & Hoff No. 3 ~ new fragrance

Posted by Robin on 13 October 2016 6 Comments

Alford & Hoff No. 3

Alford & Hoff has launched No. 3, a new fragrance for men.

Crafted by world-class perfumer, Rodrigo Flores-Roux of Givaudan, Alford & Hoff No. 3 is an ultra contemporary aromatic scent with a visionary, almost abstract feeling of amplitude.

Constructed around a woody personality, this scent boasts a trio of highly refined vetyvert extracts that are highlighted by an innovative series of "industrial" notes and accords.

Modern and full of energy, a scent with infinite drive.

The notes feature "white iron" aldehyde accord, rhubarb, absinthe, angelica root & seed, cardamom, cedrat, geranium, nutmeg, Kadota fig, clary sage, orris, vetiver, cedar, belambre, guaiac, black leather and olibanum.

Alford & Hoff No. 3 is $100 for 100 ml Eau de Toilette or $32 for a 15 ml travel spray.

(via alfordandhoff)

Possibly of interest

Alford & Hoff No. 2 ~ new fragrance
Alford & Hoff by Alford & Hoff ~ new fragrance

Filed Under: new fragrances
Tagged With: alford hoff, rodrigo flores roux

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6 Comments

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  1. Kanuka says:
    13 October 2016 at 4:55 pm

    I don’t know what a white iron accord is (a flanker to blue steel?) but I do like Rodrigo Flores-Roux’s work.

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    • Robin says:
      13 October 2016 at 6:04 pm

      Here is a little tidbit from WWD:

      “I really like industrial smells. I like WD-40, and I like Scotch tape. I even like the smell of gasoline,” explained Alford, who works selling medical devices at the same time as he’s building Alford & Hoff. “I talked to Rodrigo about incorporating industrial scents and tapping into the medical device industry to duplicate the bone cement I have experienced in the operating room. It has a hint of acrylic like you’d smell at a nail salon, but softer.”

      AND

      Adding a more unfamiliar element to the fragrance, Flores-Roux then turned to the ingredient Rosyrane. Describing it as “an unexpected, rusty, steely mini monster,” he said Rosyrane is a “rarely used synthetic raw material [that’s] secretive, shunned by perfumers as it’s deemed too strange, too uncomfortable, too alien, just like a blade.” In other words, it was perfect to realize Alford’s envelope-pushing vision.

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      • Elisa P says:
        13 October 2016 at 7:10 pm

        Thanks for that tidbit. Very interesting since I do like some industrial smells also.

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        • Robin says:
          13 October 2016 at 7:52 pm

          I would not expect it to be “strongly” industrial — WWD also says it’s very wearable.

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      • Kanuka says:
        13 October 2016 at 11:30 pm

        Really interesting, thank you.

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    • rickbr says:
      14 October 2016 at 8:48 am

      It’s a matter of how you work the materials you have. Cashmeran, for instance, can smell like patchouli, can have rose nuances and also a wet cement aspect. How you will perceive it will depend on the concentration and which other materials you blend with it.

      A hot iron accord for me evokes the use of musks and aldehydes. Some aldehydes have a metallic and sharp freshness that can combine perfectly with this hot iron impression.

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