Stella McCartney will launch Pop, the designer's third fragrance, later this month. Pop is targeted at Millenials, and will be fronted by four women, including singer Claire Boucher (aka Grimes). The hashtag: #popnow.
The woody floral focuses on tuberose and sandalwood, both synthetic ("P&G said tuberose buds have a very low oil yield, while sandalwood is now an endangered species after years of being in high demand").
Stella McCartney Pop will be available in 30, 50 and 100 ml Eau de Parfum, and in a 7.4 ml rollerball. Matching body products will also be sold.
(via wwd)
Update: the description from the Stella McCartney website...
POP is a bright, modern and irreverent scent combining the vibrant floralcy of tuberose with sandalwood. POP reinterprets tuberose, chosen for its iconic bold scent, by emphasizing its brighter, crisper, more solar floralcy. This newfound vibrancy is balanced with sandalwood; the unexpected combination of the floral and woody notes results in an undeniably feminine scent that makes a statement.
"Innovative technology was used to minimize the environmental impact of the packaging. The Forest Stewardship Council (FSC) certifies all of the collection’s boxes, a guarantee that they have originated from sustainably managed forests."
I like the bottle..it somehow reminds me of the late 90’s/2000
I’m always in for tuberose and sandalwood
That bottle’s fun, isn’t it? The shiny pink metal cap makes me think of those massive Jeff Koons balloon-animal sculptures, and he was a pop (or “neo-pop”) artist, so that’s fitting.
It’s supposed to look like “an upside-down version of the Stella one” — but hard to tell that image.
Doubt I’ll enjoy this (sorry, tuberose), but I really appreciate how the PR emphasizes the positive aspect of using synthetic materials! Much nicer than the usual demonizing of synthetics.
Agree! And thank you for just saying they’re synthetic instead of using trademarked names for the aromachemicals.
Wouldn’t this be McCartney’s FOURTH Fragrance…!?!?!
1. Stella.
2. Stella in Two.
3. L. I. L. Y.
4. Pop.
!?!?!
Stella in Two were flankers to Stella, as was Stella Nude. If you count flankers, she’s done quite a few!