La Via del Profumo has launched two new fragrances, Il Giglio di Firenze, in the brand's Italian series, and Sensemilla.
Il Giglio di Firenze (shown) ~ "The symbol of the city of Florence is the Lilly: "il Giglio", which grows spontaneously in the valley of the Arno river and in the hills around the city. It is in reality Iris. From its dried roots is extracted the most expensive of all perfumery materials, the concrete and the absolute of “Orris”....A blend of “Orris” absolute and concrete is the heart of “ll Giglio di Firenze”. The Ambergris, Frangipani and Mimosa join in, but never challenge the soul of Iris, which remains the main theme for the perfume of Florence. The noblest perfume for the noblest city of Italy..." Available in 3, 15.4, 34 and 50 ml.
Sensemilla ~ "I composed "Sensemilla" at the request of a private customer, to be his "scent of the soul". He chose every ingredient and the name of the perfume. I only had to write the formula and execute it. Some of the most precious perfumery materials enter into the composition of Sensemilla, particularly Neroli, Tuberose and Narcissus. Cannabis essential oil is at the core of the fragrance. The central ingredient around which others whirl. Sensemilla is in fact the name for a super potent variety of marijuana, and I wrote the perfume keeping in mind the name it was to have. Therefore Sensemilla is a full fledged Hemp perfume and you should avoid wearing it when crossing borders. Police dogs may follow your trail." Available in 15.5, 33 and 50 ml.