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Rinascita

Posted by Robin on 21 January 2016 11 Comments

Sophia Loren, in the first of a three part series for Dolce & Gabbana's Dolce Rosa Excelsa. From Dolce & Gabbana at Instagram: "Sicily, Bagheria. A mother and her five sons return to their ancient family home, a beautiful yet visibly eroded Sicilian Villa, which they restore to its former glory."

Filed Under: perfume in the news
Tagged With: dolce gabbana, video

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11 Comments

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  1. Nick says:
    21 January 2016 at 12:24 pm

    hahaha. I really like how Dolce & Gabbana seems to be doing with their advertisement campaigns. The whole family and Italian vibes. So classy and adorable at the same time.

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    • Robin says:
      21 January 2016 at 2:39 pm

      Not everyone agrees:

      “Celebrating motherhood is all well and good, but this display was an entirely shallow endorsement of women that smacks of a gimmick. The theme might be sweet and largely inoffensive — after all, who doesn’t love moms? — but it also stuck to a particularly narrow definition of mothers. In D&G’s world, motherhood is the most limiting archetype of all, where women are radiant and impossibly beautiful, but not truly sexual.”

      That’s from Time Mag. I bring it up only because while I have no quarrel with this particular ad, I find this kind of veneration of the Italian mother icon kind of creepy.

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      • Nick says:
        21 January 2016 at 2:55 pm

        You have got a point. It idolises a certain mother, but the campaign plays on the stereotype and an unrealistic picturesque charm to an effect.

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      • Robin says:
        21 January 2016 at 3:35 pm

        I should have been clear that the time quote isn’t about this ad. I think it was about one of their runway shows.

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        • Nick says:
          21 January 2016 at 7:58 pm

          Ah, my bad. I have not seen that runway article until a moment ago and confused your comment for this Sophia Loren. Yes, I agree that the runway does not seem to celebrate motherhood; instead, the show feels rather superficial.

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  2. meredifay says:
    21 January 2016 at 1:33 pm

    Yes, I like it too! And they keep doing it, with enough variations, that it just seems sweetly sincere, without much of a calculated advertising approach vibe to it.

    And of course, I have not looked like Sophia Loren yet, but maybe when I get to be the age she is now, something magical will happen!

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    • Robin says:
      21 January 2016 at 2:40 pm

      Ha, see my comment above.

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  3. Tara says:
    21 January 2016 at 2:00 pm

    I love Sophia Loren. I want to look like her when I am 81!

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    • zara says:
      21 January 2016 at 2:06 pm

      she is gorgeous! I, too, want to look like her when I’m that age or Helen Mirren 🙂

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      • Robin says:
        21 January 2016 at 2:40 pm

        I will never look like either, but I’d take Helen Mirren!

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        • Nick says:
          21 January 2016 at 2:57 pm

          But, I am sure that you will smell better than both of them!

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