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The more you hug them, the sweeter they smell

Posted by Robin on 19 January 2016 4 Comments

Build-A-Bear Workshop Sweet Hugs Swirl Bear and Sweet Hugs Pup

Build-A-Bear Workshop, Inc., an interactive destination where guests can create personalized furry friends, has introduced a new collection of scented, make-your-own Sweet Hugs gifts just in time for Valentine's Day. The new Build-A-Bear Workshop Sweet Hugs Heart Bear [not shown], Sweet Hugs Swirl Bear [above right, $47] and Sweet Hugs Pup [above left, $45.50] have candy-scented fur made possible by Celessence™ Technologies microencapsulation, a license of Genius Brands International (OTCQB: GNUS), which uses touch to release an irresistible fragrance. The more you hug them, the sweeter they smell.

— Build-A-Bear goes scented for Valentine's Day, and they'll also be matching in-store donations to Save the Children's Journey of Hope program through March 7. (via prnewswire)

Filed Under: perfume in the news
Tagged With: charity, things that aren't usually scented

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4 Comments

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  1. Absolute Scentualist says:
    19 January 2016 at 2:26 pm

    Throw them in the washer and you’ll get a Build-a-Bear that smells like 95% of department store frags.

    I can’t even imagine what they must smell like. But I know it’s very hard to find a lovely chocolate fragrance outside the actual stuff, so wouldn’t hold out much hope in that department. Strange…

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    • Robin says:
      19 January 2016 at 2:48 pm

      Whatever they smell like them, guessing your children will end up smelling like it too, so best to think twice 😉

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  2. Oakland Fresca says:
    20 January 2016 at 10:55 pm

    “The more you hug them, the sweeter they smell.”

    That just does not sound right for about 6 reasons.

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    • Robin says:
      21 January 2016 at 10:10 am

      🙂

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