Build-A-Bear Workshop, Inc., an interactive destination where guests can create personalized furry friends, has introduced a new collection of scented, make-your-own Sweet Hugs gifts just in time for Valentine's Day. The new Build-A-Bear Workshop Sweet Hugs Heart Bear [not shown], Sweet Hugs Swirl Bear [above right, $47] and Sweet Hugs Pup [above left, $45.50] have candy-scented fur made possible by Celessence™ Technologies microencapsulation, a license of Genius Brands International (OTCQB: GNUS), which uses touch to release an irresistible fragrance. The more you hug them, the sweeter they smell.
— Build-A-Bear goes scented for Valentine's Day, and they'll also be matching in-store donations to Save the Children's Journey of Hope program through March 7. (via prnewswire)
Throw them in the washer and you’ll get a Build-a-Bear that smells like 95% of department store frags.
I can’t even imagine what they must smell like. But I know it’s very hard to find a lovely chocolate fragrance outside the actual stuff, so wouldn’t hold out much hope in that department. Strange…
Whatever they smell like them, guessing your children will end up smelling like it too, so best to think twice 😉
“The more you hug them, the sweeter they smell.”
That just does not sound right for about 6 reasons.
🙂