Estée Lauder has launched Modern Muse Parfum, a new concentration for 2013's Modern Muse fragrance for women.
Be an inspiration. Experience the fragrance that captures your style, your confidence, your creative spirit. An alluring contrast of sparkling florals and sleek, sensual woods.
Two distinctively different accords—Sparkling Jasmine Accord and Sleek Woods Accord—provide an intriguing dual impression. It's a true innovation in fragrance design, as complex and fascinating as the woman who inspires it.
The Parfum features intensified floral notes, and an 'enriched' woody base with notes of patchouli, amber and cedar.
Estée Lauder Modern Muse Parfum is a limited edition. It can be found now at Bergdorf Goodman, $285 for 30 ml.
(via bergdorfgoodman, additional information via galerieslafayette)
At this price and volume, Modern Muse Parfum is very likely a true perfume concentration. My point is that fragrance companies seem to all jump on the same bandwagon and confuse the non-perfumista public even more, by naming concentrations with an inappropriate name. For example, Terracotta Le Parfum is an EDP, Shalimar Cologne is an EDT, L’Homme Ideal Cologne is an EDT, Mugler’s Cologne is an EDT, etc. There must be many more.
In the previous century, EL made “pure perfume sprays” which had lots of oomph. They were probably EDP’s at the very least. With the explosion of the perfume industry, and a more informed public, appropriate EL’s are now called eau de parfum.
Well, Parfum is also the generic French term for Perfume, so Terracotta Le Parfum is just Terracotta The Perfume, presumably to differentiate with the Terracotta makeup products. I don’t see that as trying to confuse anybody. Cologne, likewise, is often as used as a generic term for men’s fragrance, but also a generic term for a light citrusy fragrance. So L’Homme Ideal Cologne — that makes sense to me.
Anyway I had the opposite reaction to this particular scent: there are no rare or costly natural materials in the mix, as near as I can tell, that would justify paying $285 for Modern Muse just because it has less alcohol. I do appreciate though that in general EL makes strong, long lasting scents and as a whole the brand is a good value.
Yes, Robin, I agree with the points in your first paragraph. After 20 years in the industry, I have experienced men asking for perfume for their significant female others and the SA’s selling them the real thing rather than an EDP or EDT which is probably more like what they really wanted in a contemporary gift set. In the long past “olden days”, men used to buy pure perfume for their women as a lavish gift. Not many companies even make it anymore! Women ask for cologne but inevitably buy EDT for their men. I’ve joyfully educated a lot of customers about the differences in concentrations in my time. For the purposes of successful marketing and ease of selling, I would prefer that companies use the correct name.
$285.00 Wow! The fragrance sounds nice. I actually like the original. I have a sample of Le Rouge which is not all that great to me (I have had a chance to spend some time with it and its not as great as I originally thought). It would have to be totally AMAZING for me to consider purchasing.
I am going to try and get a sample of it.
Let me know if it is amazing 🙂
To me, Le Rouge smells like a tweaked and not as gorgeous or interesting version of Tory Burch…