Hugo Boss has launched Boss Bottled Oud, a new woody musk fragrance for men. Boss Bottled Oud is a flanker to 1998's Boss Bottled, and follows Boss Bottled Intense, which was introduced earlier this year.
Unapologetically masculine with a touch of pure luxury. Powerfully opulent, symbolic and authoritative, Boss Bottled Oud is a true blend of craftsmanship. With 100% natural Oud, the rich, mysterious and highly prized Middle Eastern ingredient often described as ?black gold?, it is a scent partner that builds on the success of the classic and much-loved Boss Bottled fragrance. Boss Bottled Oud is an exciting male fragrance that is distinctive and commanding and the epitome of modern masculinity.
The notes feature citrus accord, apple, saffron, clove, cistus labdanum, oud, sandalwood and cypriol.
Boss Bottled Oud by Hugo Boss is available in 50 and 100 ml Eau de Parfum, and can be found now at House of Fraser in the UK.
(via houseoffraser.co.uk)
Hugo Boss doing an Oud, how original! The sad thing is that i know boss average consumer will really believe that this has real oud.
It might have some…who knows how much oud they used. Doesn’t mean there are no other woods, or no synthetic woods, given the way it’s worded.
Hasn’t this crossed the line into actual false advertising?
Maybe, maybe not.
I’m not a legal expert but I would say the claim – ‘with 100% natural oud’ – is misleading if there is only a minuscule fraction of natural oud in it. I would say the 100% at least strongly suggests that the olfactory oud-like effect is not primarily a result of other ingredients.
Than again, as you say – maybe not…
I am not a legal expert either, and in any case, have never heard of any perfume on earth being trouble by claims for false advertising! But if there is no synthetic oud in it, I don’t see why you can’t say the oud is 100% natural.
I would think that containing no synthetic oud would not justify the claim that it contains 100% natural oud?
Perfume adverts contain multitudes of absurd and fanciful claims, but this one is neither fanciful nor absurd. The Different Company’s Oud Shamesh is (I think) supposed to contain some real oud. The only reason you and I might think it really was real oud would be the higher price-point…
In any case, I think its an interesting question.
Wait – I guess you are meaning that if there is a minuscule fraction of real oud, and no synthetic oud, then even if the real oud is imperceptible – the claim could still be made that the oud is 100%…
Maybe. Shakes head in confusion!