Fragrance adverts: dull, or the dullest? They all follow the same drearily predictable formula. Humourless models writhe and brood before the camera, while a husky female voice amorously drawls the brand name.
It all feels so obsolete, so ‘90s, appreciated only by the kind of people who think Qatar is a great place to host a World Cup. And it looks like we’ve finally had enough.
— Flux Magazine writes about the growth of independent perfumery. Read more at Why luxury fragrances are changing – Meet the independent perfumers.