Juicy Couture will launch I Am Juicy Couture, a new fragrance for women. I Am Juicy Couture will be fronted by model Behati Prinsloo. Per a spokesperson for Elizabeth Arden...
We wanted to make a declaration of where Juicy Couture is today and who the Juicy Couture customer is. We also wanted to make a declarative statement about how Millennials of today can express their individuality...And the Juicy girl is irreverent and unapologetic — she’s not predicable or conventional.
I Am Juicy Couture was developed by perfumer Dora Baghriche (Arnaud). The notes feature raspberry, pomelo, passion fruit, gardenia, heliotrope, rose, sweetpea, musks, warm woods and amber.
Juicy Couture I Am Juicy Couture will be available in 30 ($54), 50 ($74) and 100 ($94) ml Eau de Parfum and in a 10 ml rollerball. Look for it in July.