Azzedine Alaïa will launch Alaïa Paris in June. The designer's debut fragrance, created under a license with Beauté Prestige International, was inspired by a childhood memory of his grandmother "throwing cold water on the sun-scorched walls in Tunisia."
Alaïa Paris was developed by perfumer Marie Salamagne; the notes include pink pepper, freesia, peony, animalic notes and musk.
Alaïa Paris by Azzedine Alaïa will be available in 100 ml, €125.
Update: "Above all, Mr Alaia did not want to be able to recognise a single ingredient individually. Every time we were able to isolate an ingredient, we had to change something. In particular he didn't want to be able to recognise any flowers, and definitely not white flowers." Marie Salamagne in Vogue UK.