Niche line Puredistance will launch Puredistance White, a new fragrance, in April.
The main idea behind the creation of Puredistance WHITE Perfume has been to create a perfume so beautiful and positive that it gives the wearer an instant flow of happiness. We asked Master Perfumer Antoine Lie (who also created Puredistance BLACK for us) to create a white and golden dream; an intimate escape from harsh reality. It took Antoine Lie one year to complete the magic formula, using the best and most expensive ingredients in the world. The result is a one-of-a-kind perfume made to enhance your mood through intense, but comforting beauty - if you like it, a warm and natural happiness will be yours!
The notes feature bergamot, rose, tonka bean, orris, sandalwood, musk, vetiver and patchouli.
Puredistance White will be available in 17.5 ($170), 60 ($295) and 100 ($540) ml Parfum.
(via puredistance)
I wonder, is White the new Noir?
Seems to be!
WHITE is incredible. It’s such a luscious perfume, Iimmediately fell in love with it.
Thanks!
I’ve just tried it today. Beautiful and creamy. I fell in love with it as well.
Puredistance does put out some nice things – for once I will not comment on the ouchiness of the prices…
Expensive, but very high concentration, too.
I remember people had their noses out of joint because Puredistance refused to provide notes for Black. Not that lists of notes are very meaningful. But it seems they’ve decided to do so this time.
I like all the Puredistance fragrances, so I look forward to trying this one. We can’t accuse this line of dropping dozens of new fragrances and flankers every year.
I am going straight for an unsniffed decant of this. I got an email regarding the availability of White packaged with Puredistance’s other perfumes. The thing is, I already have a vat of Opardu, a largish decant of M (which will last me forever since it’s of the “a dab will do ‘ya” variety) and samples / almost drained decants of the rest of the line. Did I mention I like this line?
There are some reviews out already, most notably, our own Lucas’ and then just today, Kafkaesque.