Niche line Bond no. 9 will launch Park Avenue South, the brand's latest fragrance inspired by a New York City neighborhood, in March.
For Spring ’15, Bond No. 9 does Park Avenue South — the once iffy fringe thoroughfare that’s morphed into New York’s latest happening turf, full of condos with pools, of-the-moment restaurants, chic hotels, and frenzied real estate panache.
[...] In recent decades a forgotten stretch between Midtown and the start of Downtown (a/k/a Union Square), this expansive boulevard is today a frenzied real estate scene, an enclave of creative businesses (modeling agencies, PR firms, ad agencies, publishing houses), happening big-box restaurants (Barbounia, Asellina, and Dos Caminos, to name three), chic hotels (W New York, the Giraffe, the Gansevoort Park with its own rooftop bar cum swimming pool, etc.) and converted condos occupied by hip young careerists who fill the see-and-be-seen street scene through the day and well into the night with casual-chic style.
[...] Park Avenue South, the fragrance, with seeming effortlessness captures the neighborhood’s fresh, flirtatious, assured, insouciant spirit. A dynamic, energizing contemporary floral, it contains less than a handful of superbly blended iconic and unexpected notes that unerringly conspire to create the perfect springtime mélange. For starters there’s crisp and fresh green apple with a sassy tang, which, moments later, effortlessly segues into a floral heart of spirited yet so-seductive jasmine spiked with luscious peach. Then come provocative musk and dry-warm-earthy amber, the reliable base notes that ground the scent with a lingering depth.
Bond no. 9 Park Avenue South will be available in 50 ($200) and 100 ml ($295) Eau de Parfum.
(via bondno9)
Think I know which brand to pick for one-hit wonder Friday…
Done then
The bottle is kind of cute:). I hardly like any of their bottles. Apple is usually a no-go as is Bn9 for the most part.
I really like the bottle…
Cute as a…bottle
I somehow managed to read half of that before giving up. Condo dwelling careerists? What a wonderful inspiration source.
lol, agree, didn’t get my interest either…but that line rarely does if at all anyway.
these folks who can afford PAS don’t exactly run around smelling like fruit salad. More like fresh green money.
Every neighborhood will presumably get a fragrance, whether it’s a neighborhood I want to live in or not
The smell of gentrification…
Nicely put. Maybe in a few years once Chinatown has redeveloped beyond recognition they can do a gentrified flanker.
“This once grungy corner of downtown has scrubbed up, reinventing itself as the oh so hip abode of New York’s ultra chic young professionals…”
I wouldn’t mind a little gentrification in my neighborhood. Although maybe it’s started? I haven’t had to remove a foam mattress, old tire, etc., etc, from my yard in like a year!
In ten years, will they be doing individual streets? As in, “Bond No. 9 East 7th Street, the street of the Ukranian Nursing Home, redolent of borscht, babka, and babushkas.” I thought their marketing strategy was initially clever but now I think it reeks of gimmicry.
Oh I adore the bottle. Really cute!
)
Not expecting this one to smell outstanding though. I am guessing…”Department store”. At least, thats what the print reads like. (I didn’t bother with the tourist guide-type intro. Down to the notes please.