Niche line Bond no. 9 will launch Park Avenue South, the brand's latest fragrance inspired by a New York City neighborhood, in March.
For Spring ’15, Bond No. 9 does Park Avenue South — the once iffy fringe thoroughfare that’s morphed into New York’s latest happening turf, full of condos with pools, of-the-moment restaurants, chic hotels, and frenzied real estate panache.
[...] In recent decades a forgotten stretch between Midtown and the start of Downtown (a/k/a Union Square), this expansive boulevard is today a frenzied real estate scene, an enclave of creative businesses (modeling agencies, PR firms, ad agencies, publishing houses), happening big-box restaurants (Barbounia, Asellina, and Dos Caminos, to name three), chic hotels (W New York, the Giraffe, the Gansevoort Park with its own rooftop bar cum swimming pool, etc.) and converted condos occupied by hip young careerists who fill the see-and-be-seen street scene through the day and well into the night with casual-chic style.
[...] Park Avenue South, the fragrance, with seeming effortlessness captures the neighborhood’s fresh, flirtatious, assured, insouciant spirit. A dynamic, energizing contemporary floral, it contains less than a handful of superbly blended iconic and unexpected notes that unerringly conspire to create the perfect springtime mélange. For starters there’s crisp and fresh green apple with a sassy tang, which, moments later, effortlessly segues into a floral heart of spirited yet so-seductive jasmine spiked with luscious peach. Then come provocative musk and dry-warm-earthy amber, the reliable base notes that ground the scent with a lingering depth.
Bond no. 9 Park Avenue South will be available in 50 ($200) and 100 ml ($295) Eau de Parfum.