When it comes to the new DSquared2 Wild perfume for men, I broke many of my rules for reviewing: I fell for advertising and the list of (supposed) fragrance notes, and I ordered expensive samples…from Germany…because the scent is not widely available in the U.S. (are DSquared2 perfumes EVER eagerly anticipated here?)
I feel most ashamed for believing the fragrance would be “…a raw roll in the hay — the whole idea is to be a bit raw.” Look at the horse in the ads, summoning aroma-ideas of sweat, leather, hay…neighing in the video starring the wild-man model Robin Here at NST(TM) awarded the best abs in perfume ads for 2014. I was swayed by Wild's list of enticing notes: humus, neo-labdanum (NEO!), vegetable amber, santolina, opoponax, and resins galore.1 With "all that," how could Wild NOT live up to its promises?
You can regard me as:
1. Dumb, unable to LEARN; after decades of perfume obsessions, I can still, on occasion, be influenced by PR campaigns; OR
2. Naive; "Isn't it amazing how Kevin can be so hopeful after years of disappointments?"
Take your pick!
Buying Wild samples was my biggest waste of perfume money this last year, because Wild ain't wild or raw, there's no barnyard vibe, no "horse," no manly aromas. Wild's an ordinary middle-of-the-road men's department store fragrance that smells like many others: simple, synthetic and clean. Wild is a linear scent; its notes blend almost seamlessly — you'll get a whiff of something fresh and "cool" (santolina? or neo-eucalyptus?) segueing into something woody and amber-ful...and that's about it! Wild smells like a sport fragrance that's been sweetened more than usual; it dries down to phony wood notes that last through a day's wear.
All that said, I'll add Wild to my list of fragrances I recommend to young, newbie perfume guys who were raised on Axe-type "perfumes;" Wild is a step up from those. Another recommendation I make: never believe what you read about a new perfume. (I won't share my shameful secret: I can't follow my own advice.)
DSquared2 Wild Eau de Toilette is available via the DSquared2 retail site for $77 (100 ml); Europeans and Canadians also have the choice of 30 ml and 50 ml sizes.