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Replay Relover ~ new fragrance

Posted by Robin on 13 October 2014 21 Comments

Replay Relover

Italian denim brand Replay has launched Relover, a new fragrance for men. It is the brand's first fragrance under new licensing arrangements with Mavive.

Already an inspiration for numerous brands in different sectors (fashion, design, technology, etc.,) the concept of the gun is now used for the first time in the beauty sector. Its shape is here reinterpreted into a softer representation that yet retains and emphasizes the ironic and sensual allure of this controversial object. Replay Relover is an original shot in perfumery and is targeted at entrepreneurial and audacious consumers.

[...] The fragrance is a mixture of sensuality and strength, a perfect synthesis of sparkling notes, fresh spices, and mysterious aromatic chords. The explosive head note of bergamot, yuzu, and pear is an accord exalted by violet leaves. The heart note bursts forth and forms a pleasant contrast, where an explosion of fresh spices as red pepper and cardamom are counterbalanced by the warmth of cloves and nutmeg. On the base, the aromatic tones of rosemary and lavender, merge with hints of mysterious patchouli, sandalwood, and musk, releasing a magnetic trail.

Replay Relover is available in 25, 50 and 80 ml Eau de Toilette and in matching grooming products.

(via tfwaproductshowcase)

Possibly of interest

Replay Essential ~ new fragrances
Replay Jeans Spirit! ~ new fragrances
Replay Refresh ~ new fragrances

Filed Under: new fragrances
Tagged With: replay

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21 Comments

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  1. Kelly Red says:
    13 October 2014 at 12:03 pm

    Where old Avon bottle designers go in the end.

    The only thing that could possibly be tackier is for the spray to come out the gun barrel!

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    • Robin says:
      13 October 2014 at 12:12 pm

      You know, they say it’s the first gun shaped perfume bottle but that seems incredibly unlikely. There must have been more…

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      • pyramus says:
        13 October 2014 at 12:14 pm

        Avon had one in the shape of a duelling pistol, and a quick eBay search will prove that it’s even more vulgar than this one.

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        • Robin says:
          13 October 2014 at 12:38 pm

          Thank you!

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        • Rictor07 says:
          13 October 2014 at 4:35 pm

          I think my father had that one.

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  2. adam061 says:
    13 October 2014 at 12:27 pm

    that’s official, we’ve hit rock bottom…

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    • Robin says:
      13 October 2014 at 12:39 pm

      Quite possibly. But still, will not be surprised if someone comes up with something worse before the year is out.

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      • Aparatchick says:
        13 October 2014 at 1:02 pm

        Heaven help us all if that’s true, Robin! This is dumb, dumb, dumb. And I can’t imagine someone looking at that list of notes and thinking, “Hmmm… I am audacious & entrepreneurial and this kitchen sink of notes sounds just like me!”

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  3. Absolute Scentualist says:
    13 October 2014 at 12:34 pm

    Between the name and the bottle, I am so not feeling this at all. That name… It looks more like a typing error as opposed to what I presume is supposed to be a clever play on words and I couldn’t imagine telling someone I’m wearing something called Relover. Even if the fragrance was stunning and marvelous, which doesn’t seem likely given the list of notes.

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    • sweetgrass says:
      13 October 2014 at 2:37 pm

      I didn’t even realize what the name actually was until I read your comment. My brain was auto-correcting it to Revolver. Relover is ridiculous.

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  4. Uday Parfoom says:
    13 October 2014 at 2:00 pm

    Well, application is going to be awkward.

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  5. nozknoz says:
    13 October 2014 at 3:53 pm

    To me, the grenade imagery of Flowerbomb and Spicebomb is so much worse.

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  6. Jenkr says:
    13 October 2014 at 4:00 pm

    I’m still trying to figure out how they thought that was a good idea for a bottle shape. It doesn’t look remotely like a gun, but more like a weird sword-ish thing with a very tacky gun grip. I mean, not even the cheapest of Chinese or Russian guns had handle grips that looked that bad! The name just… ugh. NO. STOP. The juice notes list doesn’t sound that impressive either. Fail all around.

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    • JolieFleurs says:
      13 October 2014 at 5:09 pm

      It reminds me of the handle of a cane, or walking stick.

      Or a periscope.

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      • Jenkr says:
        14 October 2014 at 10:43 am

        I can completely see that! It does look like a cane handle, ha!

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  7. poodle says:
    13 October 2014 at 4:54 pm

    That bottle will be a favorite of TSA luggage screeners everywhere.

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    • JolieFleurs says:
      13 October 2014 at 5:08 pm

      OMG, can you imagine???

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  8. JolieFleurs says:
    13 October 2014 at 5:06 pm

    They should have named it Reloader, added a Cosmoline note and sold it at Bass Pro Shops.

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    • Laurels says:
      14 October 2014 at 12:04 am

      I’d know what I was getting my brother-in law for Christmas.

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  9. hajusuuri says:
    13 October 2014 at 7:20 pm

    I guess I won’t be bringing my FB with me on a plane. My nephew got stopped by TSA for having a miniature toy cannon – my sister told me about the resultimg kerfuffle and also a “consultation” with the pilot.

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  10. lupo says:
    14 October 2014 at 8:39 am

    Compare to this one, Davidoff Champion bottle is classy 🙂
    What is “ironic and sensual” about a gun – that’s beyond me. The notes look a little random, and so does the packaging. Oh well.

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