Italian denim brand Replay has launched Relover, a new fragrance for men. It is the brand's first fragrance under new licensing arrangements with Mavive.
Already an inspiration for numerous brands in different sectors (fashion, design, technology, etc.,) the concept of the gun is now used for the first time in the beauty sector. Its shape is here reinterpreted into a softer representation that yet retains and emphasizes the ironic and sensual allure of this controversial object. Replay Relover is an original shot in perfumery and is targeted at entrepreneurial and audacious consumers.
[...] The fragrance is a mixture of sensuality and strength, a perfect synthesis of sparkling notes, fresh spices, and mysterious aromatic chords. The explosive head note of bergamot, yuzu, and pear is an accord exalted by violet leaves. The heart note bursts forth and forms a pleasant contrast, where an explosion of fresh spices as red pepper and cardamom are counterbalanced by the warmth of cloves and nutmeg. On the base, the aromatic tones of rosemary and lavender, merge with hints of mysterious patchouli, sandalwood, and musk, releasing a magnetic trail.
Replay Relover is available in 25, 50 and 80 ml Eau de Toilette and in matching grooming products.