Italian denim brand Replay has launched Relover, a new fragrance for men. It is the brand's first fragrance under new licensing arrangements with Mavive.
Already an inspiration for numerous brands in different sectors (fashion, design, technology, etc.,) the concept of the gun is now used for the first time in the beauty sector. Its shape is here reinterpreted into a softer representation that yet retains and emphasizes the ironic and sensual allure of this controversial object. Replay Relover is an original shot in perfumery and is targeted at entrepreneurial and audacious consumers.
[...] The fragrance is a mixture of sensuality and strength, a perfect synthesis of sparkling notes, fresh spices, and mysterious aromatic chords. The explosive head note of bergamot, yuzu, and pear is an accord exalted by violet leaves. The heart note bursts forth and forms a pleasant contrast, where an explosion of fresh spices as red pepper and cardamom are counterbalanced by the warmth of cloves and nutmeg. On the base, the aromatic tones of rosemary and lavender, merge with hints of mysterious patchouli, sandalwood, and musk, releasing a magnetic trail.
Replay Relover is available in 25, 50 and 80 ml Eau de Toilette and in matching grooming products.
(via tfwaproductshowcase)
Where old Avon bottle designers go in the end.
The only thing that could possibly be tackier is for the spray to come out the gun barrel!
You know, they say it’s the first gun shaped perfume bottle but that seems incredibly unlikely. There must have been more…
Avon had one in the shape of a duelling pistol, and a quick eBay search will prove that it’s even more vulgar than this one.
Thank you!
I think my father had that one.
that’s official, we’ve hit rock bottom…
Quite possibly. But still, will not be surprised if someone comes up with something worse before the year is out.
Heaven help us all if that’s true, Robin! This is dumb, dumb, dumb. And I can’t imagine someone looking at that list of notes and thinking, “Hmmm… I am audacious & entrepreneurial and this kitchen sink of notes sounds just like me!”
Between the name and the bottle, I am so not feeling this at all. That name… It looks more like a typing error as opposed to what I presume is supposed to be a clever play on words and I couldn’t imagine telling someone I’m wearing something called Relover. Even if the fragrance was stunning and marvelous, which doesn’t seem likely given the list of notes.
I didn’t even realize what the name actually was until I read your comment. My brain was auto-correcting it to Revolver. Relover is ridiculous.
Well, application is going to be awkward.
To me, the grenade imagery of Flowerbomb and Spicebomb is so much worse.
I’m still trying to figure out how they thought that was a good idea for a bottle shape. It doesn’t look remotely like a gun, but more like a weird sword-ish thing with a very tacky gun grip. I mean, not even the cheapest of Chinese or Russian guns had handle grips that looked that bad! The name just… ugh. NO. STOP. The juice notes list doesn’t sound that impressive either. Fail all around.
It reminds me of the handle of a cane, or walking stick.
Or a periscope.
I can completely see that! It does look like a cane handle, ha!
That bottle will be a favorite of TSA luggage screeners everywhere.
OMG, can you imagine???
They should have named it Reloader, added a Cosmoline note and sold it at Bass Pro Shops.
I’d know what I was getting my brother-in law for Christmas.
I guess I won’t be bringing my FB with me on a plane. My nephew got stopped by TSA for having a miniature toy cannon – my sister told me about the resultimg kerfuffle and also a “consultation” with the pilot.
Compare to this one, Davidoff Champion bottle is classy
What is “ironic and sensual” about a gun – that’s beyond me. The notes look a little random, and so does the packaging. Oh well.